Lovisa Oliv

Designer & Illustrator

Originally from Sweden, Lovisa studied fashion in Italy and NYC before moving to Maui. Inspired by the everyday magic of Hawaii life, Lovisa's watercolor illustrations are playful, vibrant, and filled with color and movement.

hawaii watercolor fashion artist lovisa oliv

"Watercolor has a luminous quality, it’s unruly and perfectly imperfect. When using it, You have to go with the flow." ~ Lovisa Oliv

New art inspired by old traditions.

Nighttime Ulua Fishing

by Lovisa Oliv

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Sunset Ulua Fishing

by Lovisa Oliv

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"Ulua shore fishing is a subculture of the local community... Setting up at sunset to fish all night long, with some island music while crashing waves fill the air. With bells hanging and Ti leaf for good luck, shore fishing is a way to pass down skills and traditions."

~ Lovisa Oliv

Original Artwork

Each of Lovisa's whimsical original watercolor paintings includes a signed Certificate of Authenticity.

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Giclee Paper prints

Vibrant reproductions printed on luxurious textured watercolor paper hand selected to match the original as closely as possible.

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Birch Wood prints

UV printed on cradled birch panels, these unique prints feature subtle wood grain detail and arrive ready to hang.

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original painting

"Watercolor capturing the warmth of the sunset... With surfboard under your arm, slow-riding your Vespa under the palm trees down to the beach, it’s another beautiful day in Hawaii Nei."

~ Lovisa Oliv 

Paper Giclée Print
Hula Girl Monstera

"Luminous watercolor, simplicity and graphic contrast, highlights the beauty, culture and grace of the Wahine."

~Lovisa Oliv

birch wood print
Waiting for waves

"Soft watercolor reflecting on the surf lifestyle, that sometimes is just about waiting for waves."

~Lovisa Oliv